Ageism & Design

I am 48 years old and have been estranged from my parents for more than a decade, from a falling out we had. I wouldn’t change how things are. However, I recently saw a recent photo of my dad with white hair and broke down and cried. I never thought about being old before that. Age had always been a number. My husband is eleven years older than me, and he acts very childlike and goofy. But, now when I think about the number, it scares me sometimes.

I was in my early forties when I decided to go to college for graphic design. I had done pastels for years and had some international commissions. I even illustrated a children’s book.

As a student, I was very competitive. I hated critiques till I got use to them, and once I did and opened my eyes and ears, my work got better. I graduated in the top of my class. I won a regional design competition. My work has been tweeted by the AIGA twice. My resume states almost all of my accomplishments. But, It also states I was in the US Army in the late 80’s.

You know the feeling when you have a design interview to prepare for, and you get your hair done, set your clothes out the night before, only after you print out resumes on fancy paper, and meticulously go through your portfolio and make sure it is just right? I have been through a lot of interviews since I graduated from design school and I have been thinking that there was a common thread at my rejection…my age.

So, this past week, I was at an amazing design firm  which I was so excited to have gotten the chance to interview with. I am probably much older than most of the designers this guy had interviewed. So, I just came out and said the obvious, that I am not young, but I also followed that with a summary of my  major accomplishments  as an artist, and in design. In response, he said he was not young either. But, then he went on to say the words that cut me like a knife. “The young designers we have hired have gone off to….” I do not even remember where he said these people ended up working or who they were that he was talking about. All I heard was YOUNG DESIGNERS. If he meant “new designers”, he could have used those words. I sat through the interview with my heart in my throat, making small talk about the awesome package design they did. Package design is something I love and is something I have worked very hard on to build up my own portfolio. I realized I did not have a chance in hell of getting this position. I shook his hand, said goodbye, and still wrote my thank you letter. I am thankful for his honesty in confirming my suspicions.

Youth&BeautyR/NOT ACCOMPLISHMENTS,theyre theTEMPORARY happy/BiProducts/of Time&/or DNA/Dont Hold yourBreath4either/ifUmust holdAir/takeGarys

— Carrie Fisher (@carrieffisher) December 30, 2015

This situation reminds me that all of my favorite designers are now older. They might have started young, but they are as old or older than me, and still design. In 2014, at 84, Milton Glaser looked back to his earlier roots for inspiration to create work for AMC’s Mad Men. This is discussed in an article here. The iconic poster designer, Luba Lukova was born in 1960, and she still designs as seen here. And, Stefan Sagmeister is 53 and he is still making the zany, strange, and amazingly creative work at Sagmeister and Walsh.

I am not saying my work is equivalent to the great designers of our time. I just don’t have one foot in the grave, any more than they do. I have so much ambition to succeed and a ton of creativity brewing inside me.  If given the chance by someone that can look at my work, and not at my crow’s feet, they may someday be telling other applicants that I started out there, too.

If you have feedback on what I have said this week, please leave me a comment. And, as always, you can follow me on Twitter at @KellyARaver.  And, judge for yourself. My work can be seen here.

 

Before The Design-What Are Your Plans?

I know I am supposed to be writing about design. But, there are things that you, as a client should be doing first. Here is the scenario….

You have a farm and have decided to make soap with your goats’ milk. You have spent a lot of money on supplies and have spent hours reading, learning, and creating different soaps till you got the perfect recipe and scents. You give them to your friends and family for the holidays and they rave about them. Finally, one day, you decide to quit your job at the office and follow your dreams. You want to turn soap making into a career. You take out a loan and buy more equipment and supplies. Now you need a logo and some packaging.

Slow down there, Buddy…… Don’t get ahead of yourself.

What Did I Miss?

You do not start with the logo or packaging. What you need before you contact your designer is a marketing plan. Yes, you are the only one running the whole show. But you have to develop a plan to engage and develop a relationship with consumers and make them aware of your product. In case you did not know it, you do not tell the consumer the value of your product. Your customer decides its value. And, your “product” goes way beyond soap. Your product is also how you relate to your customers, whether traditionally, on social media, and also how you conduct your business’s customer service.

Step 1: Who Are You Targeting?

You need to start thinking about to whom you want to sell your soaps. You usually can’t sell to everyone with one product line. Are you thinking of selling to young women? Will you be selling to young men? Will your soaps be created for affluent middle age women? Will you be selling your soaps to health -conscious people? To people with sensitive skin or skin problems? Are you going to make a pet soap?

Step 2: What Is Your Mission?

You know you want to sell soap. What is the big deal?

A mission statement is more than saying you want to sell soap. It also is not a slogan. Here is a slogan for Nike. Now, here is their mission statement.

A mission statement is seeing a bigger picture. What need is your business fulfilling and for whom? What are the values you believe in for your business that will equate to the values of your customers? What level of service will you bring? These are the types of questions that should be summed up in two or three sentences.

Lindsay Kolowich lists some very good examples of mission statements for various companies in this blog post she wrote.

Step 3: Impact/Support

Do some research of the history of how products similar to yours have impacted the environment, the industry, and the proven potential for your business and product to change the future. If this is not your first product, how has your business impacted your customers? If you are a big enough company, how have you impacted the world? What changes can you bring to your customers and the world with your new product and how? It is important to have supporting statements to answer these questions.

Step 4: SWOT Analysis

A SWOT Analysis is internal influences of Strengths and Weaknesses and external influences of Opportunities and Threats. Basically, what does your business have going for you or things you that are not going so well? If it is new, you might not have as much information there. But, you might have a lot to put down for opportunities and threats. Are there doors you have not opened, yet? What are some things happening, including what your competition is doing that could affect your success?

Step 5: Market Segmentation

Your target market should be further broken down into segments. There are four differentials of consumers for segmenting. They are:

• Geographic- broken down into segments by location, whether it be national or broken all the way down to a specific neighborhood. This also can encompass climate.
• Behavioral-This differential is broken down into segments by how people buy things. This could be occasional shoppers- such as seasonally, or by holiday. It also encompasses shoppers that look for certain benefits from buying things- healthwise, fun, hobby, etc.
• Psychographic- broken down into segments by personality, status in society, and style of living.
• Demographics- This is kind of self-explanatory. It could be segmented by age, stage of life, or generation, income, education level, religious preference, and ethnicity.

Now, research the relationship with the type product you are selling to the segments you are targeting. How would those segments be impacted? What are they looking for in a product in your industry? What products have these segments historically purchased which are similar to yours?

Step 6: Your Competitors

Now, research your top competitors and their products. You can look everywhere online, including their Facebook page and Twitter. Do the SW of a SWOT Analysis (Strengths and Weaknesses) for each of them.

Step 7: How is Your Product Unique and What are Your Objectives?

What makes your product different than your competitors? What do you plan on doing with your product line to make your product different? Propose your objectives.

Step 8: Marketing Strategy Statement

This summarizes what you have already stated, and establishes your goals for return on investment. What are your financial goals for the first year? For the second? What is the overall total of what you will be spending for the year for marketing your product? This includes web design, hosting, advertising, packaging, etc.. What are your plans for staying ahead of your competition? What is your goal for increasing your market share and how much of a return on investment do you seek?

Step 9: Pricing Strategy

Will you utilize market-skimming, where you set one price, and schedule price reductions over time to profit by capturing all income levels of consumers with your pricing strategy? Or, will you use market-penetration? This is where you come in at a very low price to win over the market.

There are various strategies where there are prices based on the various products in a product line, prices for products when optional accessories are included, pricing for bundling products, prices for products that only work with a parent product, and even price strategies for selling waste products. There are also many various strategies that adjust prices such as discounts, and promotional pricing.

Step 10: Distribution

What channels will you use? What are the various stages necessary to get your products from manufacturing to your customers, and who will oversee each stage?

Step 11: Promotion

A mix of sales promotion, advertising, personal selling, digital marketing and PR, when combined together is called integrated marketing communications. A combination is the norm for today’s businesses, as it really gets you out there, engaging with consumers. List the details of how you are going to promote your product in this section. This is where you might start thinking about design, but design for a purpose. Design for who your targeted segments are. Design everything for that.

Step 12: Implementation, Evaluation & Control

For implementation, you would list who is responsible for every aspect of your promotion mix. Break it down into financials for each task. Here is an example of one task. You should have many. It does not reflect my freelance pricing.

Brochure & Signage Budget
Logo Design	850.00
Brochure Design	1000.00
Printing per 500	200.00
Vinyl Banner Design	450.00
Banner Printing for 3	150.00
Total	$2650.00

Evaluation and Control is where you check to make sure you are getting a return on your investment. It is also where you plan on keeping track of mentions of you on social media.

To check your return on investment, one way to do it is to evaluate sales figures before, during, and after a marketing campaign, to see if it was a success.

And, you must keep track of your mentions, likes, and appreciations. You can use monitoring, such as the ones listed here. But, it is important to know what consumers are saying about you, whether it is good or bad. If you find a lot of negative comments- Let’s say your soap is making people break out, perhaps maybe it is time to check that recipe out again.

In Summary

So you have a lot to think about before you start considering design. Now you should be ready to go to your designer with an idea of where you want to begin. Of course, respect your designer for the education he or she has, and let him make the actual design decisions, but you can have great input from what you have learned by doing your market plan.

Follow me.

Please follow me on Twitter at @KellyARaver, if you like what you are reading, and continue to follow my blog.

Are You Doing It Right?

As some of you know, I am getting my masters in Social Media Marketing. I have been reading a couple of books lately on blogging, which is a means of social media. They are The Tao of Twitter, by Mark W. Schaefer and Groundswell, by Charlene Li and Josh Bernoff. Both of these books give excellent advice on the best practices of how to blog. There a lot of graphic design blogs out there, but as I said in my last blog post, I wonder if they are addressing the right people.  Let’s go over the reasons to have a blog in the first place.

What is a blog?

According to Groundswell, a blog is either written or created as a video and encourages commentary. It is supposed to energize the reader.

It can have photos, or embedded videos, and incorporates links into the paragraphs. I always try to add good links to my blogs to show examples of what I am discussing. The Groundswell suggests that you link to other blogs out there and cite them.  I also add photographs, for aesthetic value, or to show an example of what I am discussing. The more pleasing to the eye, and more engaging you make your blog, the more people will be inclined to read it.

I have not gotten into video blogging, as I just do not see the point of that for the type of information I am sharing. Although I could see value in it, if I were addressing my audience with step by step instructions for graphic design. There are lots of videos like this on YouTube such as this one made by Marzipan on how to do hand lettering.

It is good blog etiquette that if you read a blog, to leave a comment to the writer. This is a way for the writer to measure the success of the thoughts they were trying to convey and opens dialogue for discussion. It also is a good way to see if people are agreeing with your point of view.

When a design firm writes a single blog, it should have one voice to be heard, instead of many inconsistent voices. This captures the reader’s attention a lot better and will be more successful. You are establishing the brand. A brand must have a consistent message. A person reading a blog wants to make a connection with another person or the company as a personified entity, not a mishmash of people with different messages in one blog. However, it is not unheard of to encourage employees to write their own blogs about something business related, or the type of work they do for the firm, as multiple voices of one company. As long as someone of authority establishes ground rules on how this should be done, and also polices the blogs for discrepancies or problems, this can work.

It is really not a good idea for me to blog an announcement that I am this awesome graphic designer and that you should choose me for your next design project. This is considered screaming and is a big turn off. A better way for me to get people to notice me is to get them to respect me as an authority on the subject of design. I can write in my blog about portfolios and the use of social media, etc., and show that I know what I am talking about. It is best to be subtle. Never scream. The blog isn’t about you. It is about what you know, and how to solve problems.

As I mentioned, I want to write to future clients, too. So perhaps in the future, I may include in my blog content pertaining to the difference in photograph resolutions for print and web, or why it is important for the copy to be finalized before the designer creates space on a page for the copy and the client changes it.  These are not rants, and should never be addressed as such. So many designers complain about failed client relationships publicly, or the assuming comments their clients have said to them regarding how work should be done. (Who wants to hire that designer for their next project?) I just think there are things that could be better explained to the client ahead of time, as I have found with the clients I have had, so that there are no wrong assumptions when I am doing work for them. I would be addressing people looking for design work. They might not choose me as their designer, but at least the information will be out there, and I can learn from the comments readers leave me.

Blogging is all about building relationships with your readers, and getting them engaged. It is about encouraging commentary.

Of Very Few Words

You can also microblog with Twitter using only 140 characters. Tao of Twitter Mark Schaefer speaks of how important it is to focus on the quality of what you are tweeting, as opposed to the quantity of your posts. You can schedule a tweet to go out about your blog using a management tool like Hootsuite.  You can refer people to interesting reading on the web using links. Whatever you decide to tweet about should be something important or interesting. I took to Twitter recently when my daughter’s college went into lockdown due to a stranger breaking into the dorms a few weeks ago. I was really frightened for my daughter but was supported by my followers, who even provided a link to the police feed for the location of the school.

With 140 characters, you make it short and sweet and get straight to the point.  Use hashtags to categorize your posts. If you are tweeting to someone directly or mentioning them, you address them with their twitter handle- as in mine- @KellyARaver, in your post. I actually have two twitter handles, but I use this one more. Here is an example of a proper tweet made by the American Institute of Graphic Art (AIGA), the other day, mentioning me by using my other twitter handle:

#NationalFastFoodDay 🍔 Pink Slime Gourmet #packaging by @AIGAdesign member @KARaverDesign https://t.co/VBBtROP2ip pic.twitter.com/tLIsThkpiT

— AIGA (@AIGAdesign) November 16, 2015

Tao of Twitter recommends following the people that follow you, and to reply to them and retweet some of their interesting posts. The book reminds you to help out followers that ask for help and to thank people publicly that have helped you. It also says to be honest and authentic.

Before learning how to properly tweet in my Social Media class at Southern New Hampshire University, I would continuously just post links to my graphic design work or artwork on my website. I did not interact with anyone, retweet, or comment and I did not know I was being rude. I did not realize that the purpose of Twitter was to develop relationships with my followers. It is about engaging with others. I still think I can step up my own involvement with Twitter, and plan to do so, as it is a good business tool for obtaining new clients.

Let’s PARTAY!

Again, blogging is all about relating to others, and being engaging.  A blog is like a party you are hosting. You want to make your readers want to attend, have a great time, and go back and tell others all about how much they enjoyed it. (You hope they do not go back and tell others that they had a terrible time, but hopefully you will know from their comments if they do not agree with your thoughts.) The great thing is, the party doesn’t have to end and you can make it bigger and better with each post.  That is how blogging in social media can work for your design business.

Join me?

I hope you will come back next week for another exciting post. Until then, you can follow me on Twitter at @KellyARaver, and I will be polite and follow you,too.

To Be, or Not to Be?

To be, or not to be? The age old question that Shakespeare posed is so eloquent for the use of social media in today’s design world. Of course, you can do the bare minimum with a website portfolio and nothing that speaks of your knowledge, or you can really make yourself stand out using your voice to let the world know you have chops.

Smarty Pants

There are the design firms and freelancers that have a web presence, and keep it at that. They do not go out of their way to openly give advice, or explain what they feel on particular subjects or why. You just do not know what they are thinking. When it comes time to justify the amount of money a designer demands for doing work, if they have not established themselves as an authority in the field, they may find it difficult to accomplish this.

When it comes to being an authority, certain names ring out. My favorite is
Sagmeister & Walsh. Besides books and TED talks, they have also established themselves in the field on their website with lists upon lists of answers to all kinds of design questions we have all wanted to know on their philosophy of design. Stephan Sagmeister is world renown, but he doesn’t let it go to his head. When a well-known designer is an inspiration to others, and can help emerging designers succeed by sharing their experiences, it is a true testament of what kind of designer they are.

What are you made of?

Are you going to be just the one that goes after the big paying jobs? Are you going to be the one that that just brags about your big paying jobs you’ve gotten? Or, are you going to be the one that students want to be when they get out of school, because you have given useful, informative advice to pass on to future generations of designers? You would be pretty cool, wouldn’t you? And, it might help you land those big paying jobs if you share what you know.

I just began my blog a few weeks ago, but I am willing to put myself out there to benefit others. I am altruistic. You might become more of an expert than me some day if you take my advice, but I am happily establishing my credibility by sharing what I know. There is a world of social media outlets out there. Pick one of your choosing and let everyone know that you know your stuff.

I’m listening.

When you only shout out what you are selling, what you are doing, saying,”Look at my work! Look at me!”, no one wants to listen to that exclusively. However, if you invite potential clients, or other designers to ask you questions, get their feedback, begin developing a relationship with people, they usually remember this and turn to you when they need design work, or recommend you to others. A big ear is better than a large mouth for any business, especially ours.

Most design related social media, displays beautiful examples of work people created, tells you what designers to follow or shows you bad examples of work. There are designers talking about bad client experiences, and some talking about how much to charge for things. I searched all over this evening, and I was confused as to why there is not so much enthusiasm about addressing and openly communicating online with potential clients about our work. We post things online to each other in our profession about beauty and typography, that only another designer would understand. We are kind of an enigma to people looking for a designer. This is probably the reason people still feel justified in asking us to do work for just the exposure. They don’t understand or respect the magnitude of the research that is needed, the skills required, the time involved. I have had clients tell me, “This should only take an hour or so.” They really have no idea how long it will take. They don’t do design. They do not really know what we do. Some people look at our portfolios to decide on a designer. Some people think the $5 logo sites are sufficient to create something that is going to represent the business they have invested thousands of dollars in. They do not understand that what we do required years of education to learn it. It is not a cake walk and it can’t be replicated with online applications. By inviting open communication with people online, we get to educate them in what we do, and why we do it and answer their questions. It establishes us as an authority. We need to stop talking shop to each other online and start listening to people that do not design, to clear up the misperceptions they have.

Sure, there are always going to be people that disagree with you, or do not like what you say or do. But, by taking control and addressing situations in your court, you have more control over the conversations and the resolution of any issues.

Giving you the time of day.

I get it. You have client work to do. You may have family commitments or other time restraints that keep you from jumping in. In the time so far, and I am not done, to write this blog, I have only taken my dogs out to pee twice, and that is not bad.

Twitter is only 140 characters. 140! We spend a great deal of time online reading things. If you read a great design article, at least post a link to it. At least, it shows that you are aware of design trends going on.

The more time you spend on social media, the more of a payoff it is. You will know for sure, by the response you are getting.  Again, find whatever is comfortable for you, but make your presence known.

Opinions?

If you have feedback on what I have said this week, please leave me a comment. And, as always, you can follow me on Twitter at @KellyARaver.

Pin Proudly!

Pinterest is an excellent social media mobile application, as a way to get your work out to more people. When you create a board, your work is on display through your pins, but re-pins spread like wildfire when people discover something they love, determining your overall success.

Pinners gonna pin.

Getting your work out there is vital to a freelance designer, and the more venues online you can display it in, the better. Pinterest has a strong user base. According to Pinterest’s blog, as of September 2015, there are 100 million people actively pinning everything from recipes, to gardening ideas each month. Since people look at Pinterest for many different reasons, this could mean a whole lot of views and repins from people who could be potential clients needing graphic design work.

What’s in “Store” for you with Buyable Pins?

Pinterest and Shopify have now joined forces to allow customers to buy items and services right through Pinterest pins with the “Buy it” button. This can draw more customers to your design business, by allowing them the convenience of purchasing right when they find the perfect designer – you! By setting up a store in Shopify, pins of your products and services are now a click or so away from getting you new clients using Buyable Pins.

You’ve been promoted!

Lastly, if you are a US user and have taken the plunge into Pinterest with both feet by upgrading to a professional account, you can promote your business using Pinterest’s Promoted Pins. Promoted pins currently have a waiting list and is only available for certain businesses. The way it works is that once they choose a campaign, the business pays per engagement with customers, through close-ups, repins, or clicks. Pinterest stated that compared to the industry average, engagement rates for Promoted Pins are 2-5% higher.

Be Proud and Pin it.

So, the bottom line is, if you can get yourself noticed by more people, then it can potentially bring in work for you, and that is a good thing. Pinterest is an easy application to use, and you have some good customer-driven options as a business owner. So go ahead join 100 million monthly pinners! Start pinning your graphic design work and let Pinterest work for you.

Follow Me!

Please click here to find me on Pinterest and as always, you can follow me on Twitter at @KellyARaver.

Are You Missing Links?

In my last blog post, I talked about the importance of getting your work out there using social media, through professional portfolio sites such as Behance and Coroflot. These are tools you set up, leave it alone and return to check your statistics, or to add more work. And, as I mentioned, this is a valuable resource. But, how are you spending the rest of your time using social media to your business advantage?

Get Started

Do you use Instagram? Do you use Pinterest? Facebook? Twitter? Are you missing links – professional connections to get your design business off the ground? The answer could be an easy one. Make sure you take the time to set up a Linkedin account and maximize your profile. This is a good suggestion, no matter what profession you are in.

My Linkedin profile is here. Take a gander and tell me what you think.

Linking Matters.

Connections are the key to making Linkedin work in your favor. Connect with EVERY person you have a professional relationship with.  Ask your instructors for  a connection. Ask people you networked with at design functions.  Ask past and present employers. When it comes the time where they may need a designer, or if someone they know is looking for one, your profile is right there, as a long detailed resume, with all your recommendations, awards, work experience,  and endorsements.

Get Going!

Most long time professional designers have a list a mile long of awards they have won, clients they have served, and everything else. But, maybe you are a new graduate, or still in college. There is no time like the present to sign up for internships, do work-study, enter your work into professional award competitions, and so much more. List everything on your Linkedin profile.

Volunteer.

I am a firm believer in getting paid for the work you do, and I admonish businesses that seek out college students to get cheap labor or free design work. However, there is nothing wrong with helping out a non-for-profit.  This can work rather well for you to beef up your profile. If you go to the “jobs” tab on Linkedin, you can type Volunteer Design Jobs in the search and there are a plethora of non-for-profits that are looking for help. They genuinely do not have the money to hire a designer, and you will be helping out a good cause, such as animal rescue, hunger prevention, organizations that work with children, and others. You will have the experience to put on your profile, but in addition, always ask the organization you volunteer for to write a Linkedin recommendation for you.  And, the best part is you are building connections.

Participate.

Another way to build connections is to go under the “interests” tab and join groups in the graphic design industry. Participate. Ask questions. Answer questions. Do not use groups to try to promote your work. (Look at my portfolio or my latest work!) Promote yourself by your genuine interest in conversations taking place.

Put Some Time into It!

Immerse yourself in Linkedin for a little while every day. Make sure that if you blog that your blog posts are being connected to Linkedin. There is nothing more powerful than an interesting blog post to attract followers to the blog, but also to gain credibility with your Linkedin connections.

Don’t miss links. Make connections. While you won’t see any kittens doing cute stuff on Linkedin, you can make better use your valuable time on a social media site that in the long run could pay off with an excellent paying design job.

Find me on Twitter.

If you like what you see in my blog, please follow me on twitter at @KellyARaver. Thanks.

Two Professional Portfolio Sites for Designers

There are many sites that you can display your work online, and some have more merit than others. However, there are two sites every designer should take advantage of. They are professional sites, where potential employers go to seek out graphic designers. They both have similarities, and both are beneficial to get attention from the right people. My suggestion is to use both!

Coroflot

Coroflot is a wonderful place to display your work. It is free to use. Coroflot has powerful partners such as How+Print, the Graphic Artist Guild, and CreativePro.com.

For your profile page, you supply information such as a short bio summary, professional affiliations, awards, and your specialties, along with a few images of your work. You can include a header image for the profile page. You can also link to your other social media and list your work and education history.  Someone can click on the mail icon to email you about your work.

For your portfolio page, you can pick your layout, but not the background color. You upload images grouped in their own collection with a category and a description.  Viewers can favorite your work and/or share it with their choice of social media. They can also follow you.

You are able to see how many views or favorites you received, or look at the statistics for an overall view over time.

There are also employment listings, and a handy guide on salary divided by location.

My Coroflot portfolio is located here.

Behance

Behance is a little more involved. It is a service for individuals with a subscription to Adobe.  You have to make a portfolio on Behance in order to create your professional Prosite portfolio, as one feeds the other. On Behance, you supply your work history and education,  and a short personal statement.

For your portfolio, you can set the background color of each individual collection. You can add text to your collection for descriptions or explanations, and can choose the font, font size, etc.

Just like Coroflot, viewers can show love by giving you an appreciation. You are able to view the number of views your work is getting, your followers, and your statistics. There is an employment listing on Behance, too. There are also connections to view your portfolio through your professional organizations such as the AIGA.

When you are done with your initial portfolio you can head on over to your Prosite with a click of a button and set up this professional looking, very stylish portfolio. You can add everything from the background color, header,  and logo. You can even edit to CSS/HTML!

There is a great pdf tutorial on how to use Behance here and here is a link to my Prosite.

Expose Yourself!

The more exposure one gets on professional portfolio sites, like these, the better. Put yourself where employers will see you, and keep adding your best work. Both Behance and Coroflot will help you get noticed. Where do you post your work?

Twitter

Follow me on Twitter at @kellyARaver, if you like what you see here.